Screenvision signs local plexes

In-theater advertising firm Screenvision has inked a pact with local movie ad firm BeforeTheMovie.The sale develops Screenvision's footprint mainly round the West Coast, as BeforeTheMovie handles a complete 33 locations and 329 screens in areas like L.A. and Las vegas.Incorporated within the deal, Screenvision gains exclusive national selling rights whatsoever BeforeTheMovie sites, including 25 screens in L.A., 116 in San Francisco Bay Area and 84 in Sacramento."This partnership allows BeforeTheMovie to supply exhibitor partners the most effective of both cell phone industry's, strong local advertising along with national advertising," mentioned Before-TheMovie Boss Corey Tocchini. "(Screenvision is) a perfect partner to provide yet another revenue stream towards the participants."Situated in Vacaville, Calif., BeforeTheMovie reps three exhibs, Brenden Theaters, Cinema West and Santa Rosa Entertainment Group. Contact Andrew Stewart at andrew.stewart@variety.com